5 Elements You Should Have to Attract Your Clients and Investors During A Pitch

Building a start-up has become a thing that many youths want to do. But there’s one thing that the plethora of founders face: pitching. Building a start-up has become a thing that many youths want to do. But there’s one thing that the plethora of founders face: pitching. Yes, pitch their deck to investors for raising money on their start-up!

What is a pitch deck?

It is a short presentation (mainly developed with PowerPoint, Keynote, or Canva) to give the onlookers a brief bird-eye view of your business plan. Usually, a pitch deck is used through offline or online assembly alongside potential investors, customers, partners, and co-founders.

What are the differences between pitch deck and presentation deck?

They are distinct.

A pitch deck should speak for itself. So it is since you won’t be doing any presentation. Although the pitch deck is built with commercial presentation applications such as PowerPoint or Google Slides, readers may stop and re-read whatever path they would like to, comprehending and capturing information at their rate. It is okay to have written words and detailed information, too; As it will be portrayed as an initial report.

On the other hand, a presentation deck shall be particularly visual. Because a human being will be standing there altering the slides through while presenting, it must explain and assure the spoken word. Don’t fill a presentation deck with too much writing, complicated spreadsheets, or detailed screenshots. If those things are being done, you’re not going to ace the presentation.

What will investors see in a pitch deck?

1. The art
Every pitch requires a visual element. It doesn’t matter how good you talk or how charming you are. The audience you are presenting demands other things to look at as well.

The pitch deck must include the people behind the company, the problem or stigma you are to conquer, the product or service that acts as the breakthrough to that problem, traction, the status quo, the competitors, and the nitty-gritty of your business model and how the capital employed will be deployed. Don’t forget to put your contact information on the final or first slide too!

2. The problem
To create a solution, there must be a problem. At this point, the value and market credibility of the business are displayed. Try to consider more on these questions: what kind of audience are you targeting, and what are their problems that you can solve? If your product is crucial and niche, potential investors could not be conscious of the problem the business is trying to conquer. Hence you should give data or evidence that succors it.

3. The “whys”
One of many due diligence investors is doing the founder owing diligence, which will assess the founders’ background and ability to execute the business model. It isn’t necessarily articulate as founders need to be the most intelligent person in the room — still, founders to display the type of meaningful work ethic for the business to succeed.

Everyone can say that they are dedicated to running their business, but do they have clear evidence to back the point? If you are the founder, look for sacrifices you have run to achieve to this point, working to obtain more qualifications or capital you have sowed from your finances, for example.

4. The knowledge
During your pitch, founders will likely be asked about technical issues. For instance, the science on your product or the current research regarding the problem the business tries to conquer. Acing this question by answering with confidence shows that you know the industry well and have fully known the nitty-gritty of the market.

Nevertheless, if the area you’re getting into is new, it’s worth claiming how you have conquered that issue. For instance, you have hired someone under your team with the expertise to handle a particular part of the business, or you are presently pursuing a qualification to comprehend the market better. Your determination to learn must be shown to fellow investors!

5. The markethink
Marketing is now the heart of every business in the fast-moving world. our business’s marketing strategy is how you will draw business, be it customers or clients. Simply speaking, the marketing strategy of a business is how the business gets viewed.

Founders may include a timeline of the marketing strategy too. So investors can see when the founder will execute the plan in different stages.

The strategy relies on the target market and is more likely to view and counter the campaign. If you as a founder aren’t aced in marketing, you can hire more people, be it under your team (as your employee) or outside your team (as a consultant).

A pitch deck may sound elusive and hard to create in the first place. But, trust us, it is worth the reward you’ll get. So be bold and brave to outline your business in a document and let’s sail together with our supportive community by clicking here!

Written by: Mu’taz

Improve Presentation. (2019). What is a pitch deck? BY improvepresentation.com. https://pitchdeck.improvepresentation.com/what-is-a-pitch-deck

Norris, R. (2017, May 18). Pitch vs. Presentation Decks. When You Leave the Room. https://whenyouleavetheroom.com/pitch-vs-presentation-decks/

Cloud, A. (2020, April 12). What Do Investors Look for in a Pitch? Accountancy Cloud. https://theaccountancycloud.com/resources/blogs/what-do-investors-look-for-in-a-pitch

Improve Presentation. (2019). What is a pitch deck? BY improvepresentation.com. https://pitchdeck.improvepresentation.com/what-is-a-pitch-deck